Project Proposal Select English
Adoption of AI Chatbot to Improve Customer Service for Select English


Adoption of AI Chatbot to Improve Customer Service for Select English
Overview
Select English is proposing the adoption of an AI-powered conversational chatbot to improve customer service operations and increase efficiency. The chatbot will be customized for Select English’s business needs to provide 24/7 automated assistance to prospective and current students.

Goal
- Reduce customer wait times by immediately answering common questions
- Qualify sales leads faster by asking screening questions to route leads
- Automate repetitive customer service tasks to free up staff time
.

Chatbot Features:
- Natural language processing to understand questions
- Access to FAQ knowledge base for common inquiries
- Lead qualification conversation scripts to gather key details
- Integrations with CRM, calendars, and enrollment systems

Implemantation Plan
- Gather requirements from staff on customer service pain points
- Work with AI vendor to customize chatbot for Select English’s needs
- Train chatbot with FAQs, lead qualification scripts, and existing data
- Test chatbot functionality before launch
- Deploy chatbot on website and other customer service channels

Benefits
- Improved customer satisfaction through 24/7 quick answers
- More efficient lead generation and sales funnel
- Increased productivity as staff focuses on complex tasks
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